AI Insights · Timothy · October 2024
Top 5 iOS Film & Television Apps in Kenya: Q3 2024 Performance
Discover the performance trends of the top film and television apps on iOS in Kenya for Q3 2024, featuring download, revenue, and user activity insights.
In the third quarter of 2024, the top five film and television applications on the iOS platform in Kenya showcased diverse performance trends in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a glimpse into the digital entertainment landscape within the region.
Amazon Prime Video saw its weekly revenue fluctuate throughout the quarter, peaking at around $1.5K at the end of July and again in late September. The app's weekly downloads showed a slight decline, starting at over 500 downloads in early July and ending at just over 400 by the end of September. Active users remained relatively stable, hovering around 1.9K to 2K during the quarter.
DramaBox - Stream Drama Shorts experienced a steady increase in weekly revenue, reaching approximately $1.5K in mid-July before tapering off to around $985 by the end of September. Downloads spiked in mid-August with over 1K downloads but declined towards the end of the quarter. Active users consistently rose, starting from almost 3K in early July and peaking at nearly 4K by the end of September.
ReelShort - Short Movie & TV maintained a stable revenue stream, with a notable peak of around $967 in late September. Downloads fluctuated, with an initial high of over 1.1K in early July, dipping mid-quarter, and recovering to about 800 by the end of September. Active users showed a positive trend, starting at over 7K and steadily increasing to approximately 8.9K by the close of the quarter.
ShortMax - Watch Dramas & Show reported a peak revenue of $899 in mid-July, with a subsequent decline to $489 by the end of September. Weekly downloads varied, with a significant increase to over 1K in early September before dropping to 416 by the quarter's end. Active users increased markedly, reaching over 4K in mid-September before slightly declining.
Lastly, Netflix saw a consistent revenue performance, with a peak of $530 in late August. The app maintained a strong download rate, hovering around 1.5K to 1.7K throughout the quarter. Active users demonstrated a steady rise, starting at approximately 22.4K in early July and reaching around 24.2K by the end of September.
These insights, drawn from Sensor Tower data, reflect the dynamic engagement with film and television content among iOS users in Kenya during Q3 2024. For more detailed analytics, further exploration is available through Sensor Tower.